Eisenhardt's first published description of her method for grounded theory building from carefully-selected multiple case studies. Now famous as "The Eisenhardt Method" it is appropriate for situations where complexity prohibits random sampling, such as when researching organizations. It takes the best from Grounded Theory and case study approaches and is suitable for inductive (and abductive) research.
Reflecting in 2021, Dr Eisenhardt says she “wrote with the aim of bridging the inductive-deductive divide.” (Eisenhardt, K.M., 2021. What is the Eisenhardt Method, really? Strategic Organization 19, 147–160). That era was male- and positivist-dominated, so there is a considerable poignancy to this statement. I like this method because it has clearly-defined steps for novices (like me) and supports mixed-, qual, or quant methods.
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Slothful Behaviour is Good If ever an animal captured the principle of "maximising work not done", it must surely be the sloth. A curiously slothful practitioner of business agility. Strangely endearing and charmingly enigmatic, sloths are surprisingly inspiring. There exists a Sloth-Club which was formed "to promote slothful behaviours" such as ecology, economy and vegetarianism […]
Malcolm Gladwell tells the story of David and Goliath as an unfair contest with odds stacked against the giant. Shepherd David with his simple but precise sling shot isn’t the bravest of King Saul’s men but the one who recognises the deadly disadvantage of an unwieldy, heavily armour-clad, sword-bearing infantryman in one-on-one combat. Gladwell is […]
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